McKenzie Business School
8 Days (65 Hours)HRD Corp Claimable

Diploma in Business AI Strategy

Equip yourself with essential knowledge and practical skills to redesign business operations in the AI era. This programme focuses on how Artificial Intelligence is applied across business strategy, operations, talent management, performance control, and marketing.

Program Overview

The Diploma in Business AI Strategy is designed to equip students with the essential knowledge and practical skills to redesign business operations in the AI era.

This programme focuses on how Artificial Intelligence is applied across business strategy, operations, talent management, performance control, and marketing, rather than technical AI development. Participants will learn how to identify which business processes should use AI, how to redesign workflows, and how to implement AI-supported systems for sustainable growth.

The programme integrates business management frameworks, real-world case studies, and hands-on practical workshops, enabling participants to immediately apply learning outcomes to their own organisations.

Duration

65 Guided Learning Hours (8 Days)

Assessment

100% Coursework

Certification

Diploma Certificate

Level

Professional Diploma

Program Investment

100% Claimable

Under HRD Corp Levy

Diploma certification included
All course materials provided
9 core modules + workshops
Business AI Blueprint toolkit
Group coaching & presentation
Enquire Now

Or call: +60 11-1110 0412

Programme Structure: 7 Core Business AI Modules + Workshop + Final Integration & Assessment

1

Business Challenges in the AI Era

Understanding how AI reshapes competition, efficiency, and decision-making across industries.

2

Strategy in the AI Era

Redesigning business direction using AI-supported strategic frameworks.

3

Value Creation & Differentiation with AI

Identifying what customers truly value and using AI insights to sharpen value propositions.

4

Product & Service Optimisation

Using AI logic to identify high-impact products, services, and offerings.

5

Talent & Organisational Capability

Building AI-supported talent systems that capture, transfer, and scale organisational knowledge.

6

User, Customer & Relationship Intelligence

Applying AI to understand user behaviour, loyalty, and lifetime value.

7

Performance, KPI & Management Control

Designing profit-oriented KPIs and real-time performance visibility using AI.

8

Sales and Marketing in the AI World

Learn the latest sales and marketing AI model and strategy to compete in the current competitive world.

9

Business AI Integration & Execution

Integrating all modules into a complete Business AI Transformation Blueprint.

Practical Learning Components

Hands-On Experience

  • Case studies (SME & enterprise context)
  • Guided AI-assisted analysis (no coding required)
  • Group workshops and simulations
  • Business AI Blueprint development
  • Final group presentation and coaching

Assessment (100% Coursework)

  • Individual Report
  • Group Case Study Report
  • Practical Business AI Blueprint
  • Group Presentation

Progression

Participants who successfully complete the Diploma in Business AI Strategy may:

Progress into advanced executive programmes in AI leadership and business transformation

Apply learning outcomes directly to organisational AI deployment projects or building own business

Use the qualification as a pathway into higher-level professional or executive education, subject to institutional requirements

Who Should Enroll

SME Business Owners

Entrepreneurs looking to redesign business operations with AI-supported systems

Senior Executives

CEOs, Managing Directors, and department heads driving AI transformation

Business Professionals

Managers and professionals seeking to apply AI across business functions

Ready to Master Business AI Strategy?

Transform your business operations with AI-supported strategies. Learn how to identify, redesign, and implement AI systems for sustainable growth.